Marketing Research

Executive Summary Introduction: The marketing problem communicate in this study is, How can we improve sales at the internal Activities Center (IMA) Dawg Bites sharpness stand? Our objectives be to appreciate up-to-date levels of customer satisfaction, to gain insight to the demographics of the IMA population, and to gather suggestions on in store(predicate) product offerings. Methodology: We collected our primary entropy through a nonprobability, convenience sample from the IMA. Our undisguised questionnaire, designed for twain descriptive and exploratory study, was handed out at antithetical times of the day and on various years of the hebdomad to a fixed sample of 150 participants. major(ip) construeings/ apprise Recommendations: Although there is a steady customer flow, we find that the Dawg Bites snack stand can have quite a numeral of improvement. Most aspects were rated satisf factorily; however, two categories fell rook of expectations. toll was the category that was most unsatisfactory and we can hear why. A smoothie cost about five dollars, which is comme il faut funds for a small meal! The average university assimilator does non have the steady stream of income that a full-time actor would have. As a result, we recommend that centering look into lumbering prices to a much reasonable level so that more than students are able to afford it.

After running a few tests on the feedback we received, we found that there was a eminent correlation between willingness to purchase items and the product offered at Dawg Bites. Smoothies were order the highest with juice and energy drinks tr! ailing not far behind. Our neat word to oversight would be to consider expanding these items. There are already many selections of energy drinks at the snack stand. However, management should involve more smoothie flavors and juice options. Another matter management should take into consideration is marketing more towards the students who wear on campus. We found the easiest targets to be people living in the dorms....If you motive to get a full essay, order it on our website: BestEssayCheap.com

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