Masters

www.airtel.lk Airtel Diversification 01& 02 -NEW ERA FOR BHARTI ENTERPRISES- Mr. J.K. Williams williams_jk@ymail.com I send two reports to Airtels Senior Management once they launched in Sri Lanka. They were depending on upright competitive based determine strategy (2ruppes for any network); however, in order to position my strategies and to check out my new whim ( damage-based product features with cheer Addition) in Telecommunication industry, I send this reports to them. Airtel Diversification --Introduction-- Nowadays I could perceive that, at that place be greater ambitions among cellular network providers to attract and keep the nodes with them. Meanwhile, there atomic number 18 also some short of inter-linkage with those providers in determine and servicing. In this confused environment, I decided to undertake a marketing research, which focuses solely on network providers activ ity and customer perception. Because nearly of the providers introducing several packages even day to day, but I have an doubt, whether are they focus on customers requirements or are they just focus solely on the competition.

Because, while Airtel launched its working(a) operation in Sri Lanka, Airtel just focused on competition kinda then customer requirements, as this result, Airtel set price for 2 rupees outgoing for any networks. Whereas, this scheme was absolutely ideal than Airtels competitors, as no network providers have such least pricing scheme. However, Airtel failed to impress whole Sri Lankan m ind on Airtels first encounter, because whol! e Sri Lankans have grater expectation on Airtel and its services. Therefore, most of customers requirements were disappointed. Therefore, I would like to summarize my report into sextette dimensions, which I got via my market research. Those are Customer Expectation and Satisfactions, reportage Area, Value Added Services, Pricing Strategies, Promotional Strategies and Other...If you want to get a full phase of the moon essay, order it on our website: BestEssayCheap.com

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