Monday, September 30, 2019

How to Promote Tourism in Malaysia Essay

In comparison to other sectors of Industry, the tourism industry is well developed at Malaysia. This industry effects in a positive manner in giving a boost to the Malaysian economy with a rapid increase in the earnings, of foreign exchange along with good employment opportunities. In the year 2005, it was declared by the World Tourism Organization that Malaysia stands 14th in the overall ranking based on the international tourism arrivals. Among the 53 different common wealth countries Malaysia ranks 3rd next to Britain and Canada. A wide increase in the foreign revenue generation was noticed in the year 2006 and the tourism sector generated about US$18. 1 billion through export revenue, which is almost 10% of the total foreign revenue earned by the country. Different efforts were taken by the government of Malaysia, to make the country more developed and a prime place of attraction for tourist from all parts of Asia and world. You can notice a huge infrastructure and physical development was given due priority by the government of Malaysia along with the established projects of tourism with good attraction of tourism for the prospect of the country (Jamil. J, 2007). After the independence of Malaysia, the Malaysian people put their concern on the western influences on the tourism development (Din, 1982). The tourism development continued its journey with a vision for the national development, the civilization of Islam, with a great progress in the parallel with the teachings of Islam (Islam,H, 2005). Out of the world’s 57 Muslim countries, only four countries manage to earn 17. 5 million tourists in 2004. The countries are Malaysia, Morocco, Egypt, and Turkey (Islamic countries Seek Bigger Piece of Tourism Pie, 2005). The tourism policy and its implementation in Malaysia As per as the overall development of Malaysia is concerned, NEP directly influenced it from 1971 to 1990. In later part NEP was replaced with the introduction of New Development Policy from the period 1991 to 2000. Several objectives of NEP were included in New Development Policy. Like various other industries and sectors of the economy of Malaysia, focus was also given towards the development of tourism industry by NEP. Depending on that, a federal form of constitution was adopted by Malaysia. Under this constitution come all the thirteen states and all the federal territory. The central government of Malaysia designed the policies keeping in mind a linear path with regard to their implementation on the state level. But in real terms it seemed like quite difficult to centralize the flow of the process, particularly due to the involvement of each state with own legislative style. Many of the state participated in the argument to oppose some of the policies of tourism as they feel that goes against the local norms of the state. Institutionalization of the industry of tourism in Malaysia The year 1995, marked the beginning of tourism as a new force of the economic sector of Malaysia with the setting up of the Department of Tourism under the Ministry of Trade of Malaysia. It clearly justifies that the industry of tourism is a late arriver in comparison to any other sector of industries in Malaysia (Tan, W. H 1991). The involvement of Malaysian government was in a slow pace towards the tourism industry, while most of the developing countries concentrate on the tourism industry to follow the path of growth in the economic front. A sudden fall in the commodity prices inspired Malaysian government to give new life to the industry of tourism, in order to sustain the growth of economy principle objectives of tourism, was included in the tourism master plan of Malaysia, which was the country’s 2nd Malaysia Plan 1971-75, marked the new beginning of the tourism sector as the contributing force for the economic development of Malaysia. In the year 1972, a dedicated agency was established known as the Tourist Development Corporation by the parliament of Malaysia. It is established with the mission to promote tourism of Malaysia. A new phase is marked with the involvement of the government in this sector. An international bench mark was achieved by the tourism industry in the year 1972 when Malaysia hosted the Pacific Area Travel Association (PATA) 21st conference, which resulted in the gradual increase in the number and percentage of the international tourist into Malaysia. A rapid increase is noticed also in the number of inbound tourist with the availability of the facility of regional airports and that too of an international standard. In the year 1986, the PATA 35th conference was held at Malaysia, which enhances the tourist attraction of the place in the subsequent years with the highlighting of the facilities and services offered to the delegates (Tan,W. H, 1991). A grand event was organized in the year 1990 on tourism . The event was named the Visit Malaysia Year 1990. In that very year a record visit of almost seven million international tourists was marked, which is a growth of almost 53. 6% from the previous year. The grand success of this event gave a targeted increase of almost 10% for each coming year. The Ministry of Culture, Arts and Tourism was introduced in the year 1992 to coordinate and plan the tourism activities of the country with close monitoring of the activities too. The inceptions of the Malaysia Tourism Promotion Board (MTPB), in the same year establish Malaysian tourism as one of the major force of the economic sectors of Malaysia. Malaysia Tourism Promotion Board took the initiative to promote Malaysia as the world tourism destination in order to enhance the socio economic well being of the country of Malaysia. On the other hand the Ministry of Culture, Arts and Tourism were entrusted with the responsibility to formulate the policies for tourism industry of the country. MTPB get the advantage to promote Malaysia on the international level with about 29 offices on worldwide basis. The domestic destinations were marked and then it was matched with various selected international markets. Keeping this concept of promotion eight destinations were marked with another four additional sites in each subsequent year. The destinations of Sabah, Langkawi, and Sarawak were promoted in high level especially to the European market, especially due to the appeal of the nature along with the sand and beaches. The development authority of the Langkawi targets the tourist from the Western Europe, area as the tourist from there do possess the capacity to avail and enjoy the facilities of the four to five star hotels located on the Langkawi Island. The above discussion on the Institutionalization of the industry of tourism in Malaysia clearly depicts how the development of the tourism industry take place in different stages to establish the country as one of the attractive destination for the tourist specially on the international level.

Sunday, September 29, 2019

Kate Winslet Essay

These past few years of highschool have had its ups and downs, but overall it’s been amazing. I’d like to thank my friends and family for always believing in me. Congratulations to the grads of 2013, see you all in 10 years! A discriminating reader may take pleasure in reading â€Å"The Destructors†, over an immature reader. A discriminating reader is a reader that takes deep pleasure in fiction that deals with life significantly, expects characters, plot and themes that are complex or realistic and that may challenge his or her beliefs and view of reality. This means that a discriminative reader would enjoy reading interpretive literature, like â€Å"The Destructors†. â€Å"The Destructors† will appeal to a discriminating reader because it deals with life problems and events that have happened, a deeper meaning and the theme and the story challenges beliefs and views of reality. â€Å"The Destructors† demonstrates life problems and events that have happened in history, this intrigues a discriminative reader into wanting to read the book or story. The story shows life problems, where there are gangs that are wanting to make trouble and let loose; just have freedoms and not let others or themselves have special treatment. An examples of this is when Old Misery offers then gang three packages of smarties and the it’s stood there â€Å"puzzled and perturbed by this action and tried to explain it away. ‘Bet someone dropped them and he picked ’em up,’. † They tried to think of all different reasons why Mr. Thomas would do this and they figured it was a bribe. This would make a discriminative reader keep reading, as the story is also set time is during the London blitz were bombs destroyed hundreds of house and places. Not only does a discriminative reader become interested by life problems and historical events, but also by the theme and deeper meaning. A discriminative reader, unlike an immature reader, can figure out the deeper meaning or theme of a story easily and doing this keeps them interested. The these is not usually easily present in a story that a discriminative reader would read because they would want to stay interested and try to figure it out as they read it by themselves. The theme of â€Å"The Destructors† is not innocence because the war has taken that away from them and replaced it with something the reader can make up and believe. The reader, being discriminative, expects the theme to be complex and realistic, and as the story continues the boys, Blackie and T. , have a conversation about the one thing T. wants to destroy. † ‘We’ll burn them [the notes/money], one by one’ and taking it in turns they held a note upwards and lit the top corner, so that the flame burnt slowly towards their fingers. The grey ask floated above them and fell on their heads like age. † This makes the readers think the they’re not to be innocence anymore by selfishness and rebelliousness, also the war has â€Å"aged† them by not giving them a childhood. From what has been said, a discriminating reader is able to figure out a deeper meaning by analyzing and expecting or guessing what the theme and meaning of the story is to be. Through doing so, they may challenge their beliefs and view of reality. As a discriminative reader reads a story, along the way they challenge their own beliefs as well as the authors belief. Whole doing this, they could perceive reality differently or challenge how or why reality was done this way. In particular, the discriminative reader may read,† ‘Of course I don’t hate him [Old Misery]’, I said. ‘There’d be no fun if I hated him. ‘ The last burning note illuminate his brooding face. ‘All this hate and love,’ he said, ‘it’s soft, it’s hooey. There’s only things, Blackie,’ he looked round the room crowded with unfamiliar shadows of half things, broken things, [and] former things. † A reader may see this and think do I really need this or that and challenge what they believe in and if something is right or wrong, better or worse. Overall, the discriminative reader loos at a story and challenges why they believe or don’t believe this and how come reality is this way. Discriminating readers can use many ways to look at a story and analyze it; they may take pleasure in to why the story deals with life problems and events in history, also the theme and or deeper meaning, as well as challenging beliefs and reality. â€Å"The Destructors† demonstrates all of these and that is why this story could be appealing to a discriminative reader.

Friday, September 27, 2019

Abortion Essay Example | Topics and Well Written Essays - 2250 words

Abortion - Essay Example Spontaneous abortions refer to the natural process during which the human body rejects and expels the fetal contents without any â€Å"voluntary involvement or utilization of induction methods† (102). These events are often the source of great psychological distress to expecting parents and communities. However, the real social dilemma is regarding induced abortions; which refer to a voluntary disruption of a pregnancy brought upon through medical intervention (Hou Chap. 29). As a legal matter, the Supreme Court of United States supported the right to abortion in the judgment given for Roe v Wade case (Hou, Chap. 29). It was seen as the biological right of a woman to decline to carry an undesired child to term, as her physiological right. After this decision was taken there was a significant increase in the rate of abortions in the country (National Right to Life Committee, 4). But not everyone in either the public or private sector agreed with the decision and different states in the United States implemented separate legislations with varying degrees of leniency with regards to the accessibility to abortion services (Hou, Chap. 29), and in many states the debate for the right to abortion is still going on. Recent trends reveal that there is a reduction in abortion rates in the country (National Right to Life Committee 4), indicating that the perspective of the population has shifted against the process, which is labeled â€Å"barbaric† by individuals who oppose it. Anti-abortion perspectives are fueled by the concern for the rights of the unborn child as well as the sanctity of human life – eliminating a human life destroys the sense of a safe and beneficial society for all. Given these sentiments, states with the majority against abortion should implement strong anti-abortion policies which can guide

Leading and Managing in Organisations Essay Example | Topics and Well Written Essays - 1000 words - 1

Leading and Managing in Organisations - Essay Example The theory, exchanged the follower and the leader to take place in achieving the normal performance goals. This form of theoretical exchange involves the following dimensions, contingent rewards, active management through exception, passive management via exception, and Laissez-faire. According to the contingent rewards, the transactional leaders connect the goal of the workers to their rewards, clarify the expectations, and offer the necessary resources (Wood 1992). In active management by exception, the transactional theory actively monitors the subordinates work, and watch for the deviation standards. Another dimension is passive management by exception. Here the theory, interferes when the standards of leadership are not met. Consequently, in Laisses-faire, the leadership theory, offers an environment where the subordinate will get the various opportunities in making the decision. The leaders themselves abdicate the roles and avoid carrying out decision and the group tends to lack the decision. Some of the assumptions underlying the transactional leadership theory include; the workers are motivated by the punishment and rewards, the subordinates need to obey the guidelines from the superior, and the subordinates are not motivated (Valle 1975). They need to be controlled and monitored closely so that their work can be carried out. The implication of the transactional theory is that the leaders tend to overemphasize on the short-term and detailed goals and the standard procedures and goals. They fail to make efforts in enhancing the generation and creativity of new idea (Petri 1991). This form of leadership technique tends to work well where the problems of the organization are clearly defined and simple. The leaders believe in not rewarding or ignoring the ideas that do not confine the existing goals and plan. In this theory, the transactional leaders are effective in directing the effective decisions, which are meant to

Thursday, September 26, 2019

Individualized Education Program Research Proposal

Individualized Education Program - Research Proposal Example During my classroom observation, I did not let Mr. John know that I am observing him. During classes he is hard headed and very talkative. During their English lesson, the teacher had given them 15 minutes to read a short story. After reading the story, the teacher asked the students to answer the study questions found at the end of the story. His classmates answered the question on their own, but Mr. John did not begin answering the question until he was guided by the teacher. During the oral participation, he was called to two questions: one which the answer is very obvious, while the other needs reasoning. He was able to answer the easy question, but simply scratch his head on the second question. During their math lesson, he was asked to solve a worded problem. He was not able to locate the given figures that are required to solve the problem. When the teacher had provided him the given figure and the required operation to solve the problem, he then understand the process and had answered the problem correctly. Based on that observation, Mr. John found it hard to identify key ideas that are implied in what he is reading. During their Science lesson, their topic was all about food chain. He was asked by his teacher to draw the diagram of the food chain on the board. He then draw the diagram immediately and I was amazed by his artistic skills. When asked of what subjects he hate, he replied â€Å"I hate math problems, and I also hate reading stories because it is boring.†... The reason why his mother tried to abort him is because she is not ready to get pregnant at first. Both of his parents were fresh graduate at that moment and have no job at all, but the abortion failed. All attention was given to him when he was born until he grew up. He was raised as a spoiled child, provided with everything he wants. They had just discovered his personality problem when he first went to school, and he always receive lower grade until this time. The table below shows Mr. John's attitude at home based on the interview I conducted with his parents. At Home Fought with his younger brother during playtime. He don't want to be interrupted in what he is doing. Most of his time is consumed on watching his favorite cartoon shows. He easily get bored, he hates going to church and attending social parties with his parents. He often fights with his neighbor playmates because he doesn't want to be under shadowed. He gets bored scanning his notes and doing assignments. Most of the time he is guided by her mother in doing home works. He has poor appetite on healthy foods such as vegetables. 9. Work sample analysis: List at least six general samples that you would need to support your summary and recommendations 10. Classroom observations: List at least four general ideas of what you would 'see' that would support your summary and recommendations During my classroom observation, I did not let Mr. John know that I am observing him. During classes he is hard headed and very talkative. During their English lesson, the teacher had given them 15 minutes to read a short story. After reading the story, the teacher asked the students to answer the study questions found at the end of the story. His classmates answered the question on their

Wednesday, September 25, 2019

World History Essay Example | Topics and Well Written Essays - 500 words

World History - Essay Example In the 21st century, women now make up 44% of the work force compared to women barely working outside of the home at all in the medieval period (Waite 2002). During Medieval times, Stuard (1993) points out that it was the male that had almost all of the legal say so over the rights of his family, land ownership, and further, even holding a position of dominance in marriage as well. However, many of the social customs of that time era were developed by the roles of women (Stuard 1993). Nevertheless, history does show that men carried the majority of the weight in the basic aspects of life during the medieval period. Furthermore, class and stature played a crucial role in what legal restrictions were placed on an entire family in the medieval period also (Stuard 1993). This of course has changed in the 21st century even though there can still be found different classes of people spread throughout the world. Even so, there is not the heavy emphasis on this as there once was. The many is sues of equality, family values, and economic concerns for the family as a whole, are what are predominant in today's period. To confirm this point it is found that the idea of social work is most profound to guarantee that family's have some level of equality in society.

Tuesday, September 24, 2019

International Business Research Paper Example | Topics and Well Written Essays - 1250 words

International Business - Research Paper Example In those assembly lines and distribution centers the cars get manufactured and prepared before being dispatched to their destined markets and customers. Each of those countries has more than one motor vehicle brand and each of those brands significantly contributes to the economic development and status of its mother country. The presence of constant market for the automotive industry is a very fundamental element in establishing efficient and effective economic performance and in ensuring that the companies continue thriving in this fast changing and extremely competitive industry. Major Markets/ Importers China imports the highest units of cars annually, which is estimated at 2,206,929.0 units of automobile vehicles (Williams and Donnelly 2012, p.21). Germany also imports 19,640 cars, 215 trucks and 8,152 parts which make the total of 28,007 units. Additionally, Japanese imports 29,977 cars, 580 trucks and 15, 242 parts and this makes the total of 45, 799 units of automobile vehicl es imported annually (Williams and Donnelly 2012, p. 28). On the other end of the spectrum, China seems to be one of the best auto bazaars in the world. Generally speaking, China has the highest population growth around the world with an estimated current population of about 1.4 Billion people; and for this simple fact they potentially can well be the major market for any company that wants to pursue international and global quest. China does not only have a huge population size but their economy is growing at the highest rate than any other country or region around the world; hence it is an attractive market to many multinational companies (Hilmersson and Jansson, 2012). China has a favorable environment and a relatively stable political structure, which is also good for businesses because those are simply enabling factors that contribute to carrying out effective and streamlined business activities. Furthermore, in 2011, China accounted for 4.6 percent of the worldwide car export destinations as close to 850,000 vehicles were shipped to China then (Gokmen and Ozturk 2012, p.85). This is due to China’s growth rate which jumped upto 7.8 percent becoming the highest rate anywhere around the world, not only that but this rate was expected to grow even further to an astonishing 8.2 percent by 2013 (Thornton 2013, p.9). These numbers give an insight on the opportunities abundant within the Chinese market for ABC Ltd to potentially capitalize on. References Chung, Ji Y. (2011). The National Innovation System (NIS) and the automobile industry in South Korea. Fraunhofer ISI, Karlsruhe, p. 1-26.Retrieved on 9 May, 2013 from http://www.isi.fraunhofer.de/isi-media/docs/p/de/diskpap_innosysteme_policyanalyse/discussionpaper_29_2011.pdf?WSESSIONID=91190fa2a032a2f766f53940b84d4376 Thornton, G. Global Economy In 2013: Uncertainty Weighing On Growth, An Instinct for Growth, p.1-32. Retrieved on 9 May, 2013 from http://www.gtcayman.com/assets/global%20economy%20in%2020 13%20-%20final.pdf JAMA. (May 2010). The Motor Industry of Japan 2010. Japan Automobile Manufacturers Association, Inch. Retrieved on 9 May, 2013 from http://www.jama-english.jp/publications/MIJ2010.pdf Williams, B.R & Donnelly, & J.M. (October 19, 2012). U.S. International Trade: Trends and Forecasts, Congressional Research Service, p.1-33 Retrieved on 9 May

Monday, September 23, 2019

MEDICINE MANAGEMENT Essay Example | Topics and Well Written Essays - 3000 words - 1

MEDICINE MANAGEMENT - Essay Example This paper discusses medicine management of Salbutamol. It starts by examining the legal and ethical frameworks in medicine management and administration in the UK and how they impact medicine management practices; it then discusses safe ordering, receiving, storage, administration and disposal of Salbutamol nebules. The paper then discusses drug management and administration in Patient Group Directions (PGD), this is done by explaining the meaning of PGD and the legal framework that establishes it before exploring the possibility of Salbutamol nebules being included as one of the PGD medications. Finally the paper examines self medication and points out some of its advantages to the whole process medicine management and administration. The legislative framework for medicines management and administration in the UK includes a number of legislations relating to the prescription, supply, storage, and administration of drugs (NHS, 2011). All practitioners including nurses and pharmacists have to comply with these pieces of legislation for the safety of patients as well as for general ethical conduct in the practice of medicine (Grifith, 2009). The control of medicines in the UK is carried out mainly through the Medicines Act (1968) and other related legislation in the country and in Europe. According to NMC (2008) administration of medicines is a significantly important aspect of the professional contract of nurses. The Nursing and Midwifery Council takes recognition of the fact that medicines management is a flexible practice as opposed to being performed in strict compliance with the instructions of the medical practitioners prescribing the drugs. The body recognizes the importance of drug administration being pract iced through professional judgement and though on the part of practitioners (NMC, 2009). Medicines management and administration is one of the areas that are affected by frequent errors and it is well recognized

Sunday, September 22, 2019

Summary of October Sky Essay Example for Free

Summary of October Sky Essay Peter Travis creates a brand new look on the Movie, October Sky directed by Joe Johnston by reviewing the movie for Rolling stones in february 1999. He discovers the movie to be very unique and refreshing from the movies directed at that period of time. He considers October skys optimistic look on life to be way more necessary for common people than those Cynical outlooks of other movies. Traver states that the movie is based on the autobiography â€Å"The Rocket boys : A memoir â€Å" written by Homer Hickham, who worked as an aerospace engineer for almost twenty years in NASA. Traver briefly describes the Plot and Summary of the Movie which provides a good insight about the movie for readers. He starts saying that the movie is setback during the space race between the United States and the Soviet Union when the Soviets launched Sputnik towards the space. Travers states that even though the people of coalwood do not recognize the historic essence of this event , they still consider this achievement to be of great importance in the Technological Field. However, Homer Hickham , the protagonist of the movie discovers a new passion after watching this event take place. His desire of building rockets not only helps him to create a new future for himself but also provides him strength from not following his fathers footsteps towards working in the mines. Traver highlights the innumerable amount of difficulties Homer had to face before convincing his father Jim Hickham ( Chris Copper) to accept his passion for building rockets and help him choose a new path of life which is completely different from his own. Traver also states that the underrated actor Chris cooper does not slip into Caricature and plays his role very well . But out of all the events that takes place in the movie the most important one is difficulties Homer overcomes till the end and wins the Science Fair at last. He concludes by highlighting details about the plot of the movie to be distinctive and rich in favor. Nevertheless, he says Homer and friends turning out to choose their own futures different from what their parents wanted would sound corny but the movie surely focuses on the idealistic time in the American history

Saturday, September 21, 2019

Notes on Cry Essay Example for Free

Notes on Cry Essay The dance’s intent is to portray the struggle strength of the African American women who were in the slave trade; how women so enslaved trapped can still manage to be so free. â€Å"I heard about lynching’s, Having that kind of experience as a child left a feeling of rage in me that I think pervades my work† Alvin Ailey. â€Å"She rises again to wear the cloth as a shawl, then steps on its ends as if bound by it to the ground†¦Ã¢â‚¬  â€Å"The final posture mirrors the opening posture of the dance, suggesting a cyclical inevitable progression of frustration and despair†¦Ã¢â‚¬  Ailey has abstracted this narrative to portray the woman’s despair. BEEN ON A TRAIN The use of the percussive piano accents in relation to movement. For example, the dynamic emphasis of the gestures Ailey uses. â€Å"The power of Cry emanates from its defiantly shifting images of identity in its first section, the bottomless abyss of sorrow approached in its second section and the transcendent quality of ecstatic faith engaged in the third section.† â€Å" Cry became emblematic as an act of simultaneous defiance and release. As a depiction of contemporary African American  identity, the dance liberated audience and dancer in its  modernistic layering of movement genres, especially its  conspicuous use of neoAfrican  body part isolations.† In this work there are three distinct sections and for each new section, there is a new song that is played. The songs used in this work are ‘Something About John Coltrane’ by Alice Coltrane, ‘Been On A Train’ by Laura Nyro and ‘Right On. Be Free.’ by The Voices Of East Harlem. In a couple of these songs the word ‘north’ is used quite a bit. My personal  interpretation is that these slaves perhaps saw freedom and/or refuge in North America, wished to be there but something stopped them.  She clearly demonstrated Ailey’s mother’s struggles as well as any other African American woman’s struggles at the time as a slave to their fight for freedom.

Friday, September 20, 2019

Steps to Overcoming Depression and Developing Healthy Habits

Steps to Overcoming Depression and Developing Healthy Habits Joyce Mae Alyssa R. Mandanas Overcoming depression have three major steps, these includes understanding your depression, improving your life, and developing healthier habits. Introduction â€Å"I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world.† John 16:33. This bible verse says that, in our life, we’ll experience a lot of wars, disasters, problems and struggles. Our life isn’t perfect, not all are happy and miserable. God doesn’t wants us feel down, depress or weak. God is just challenging us, that’s why, we are given such problems. Problems that we, ourselves, can solve. We are His sons and daughters, He doesn’t wants us to suffer. But, we are the one who’s giving the reason why we suffer. Just take a look on God’s sacrifices for our sins, it’s like the height of Goliath while our problem is like the height of David, but, He doesn’t give up. He overcome the world. So, it means that, we can solve our problems. Don’t give up. Don’t feel hopeless and depressed, it won’t help you and it ca n’t change everything. Every problem has a solution. God is always with us. Believe, trust, and open our hearts in Him. According to (Kloopers, n.d.), â€Å"Depression is like a black tunnel with no light†. We feel hopeless, unloved, tired, and empty. But, are we just staying on that black tunnel and letting it overrule and destroy our life? Even we know that there’s a hope for every time we feel hopeless, an unconditional love when we feel unloved, and a new beginning for every miserable life. Childbirth, menopause, loss of loved ones, relationship troubles, medical diagnosis, natural disasters, financial difficulties, job problems, genetics and social isolation are life events that cause depression. But despite of those life events, we have steps for overcoming it. Dealing with depression isn’t that easy and quick but also isn’t that hard. It takes a lot of time for us to feel better. A way out for this depression is on ourselves. It needs action and perseverance in order to perform the steps needed for the recovery. Overcoming depression have three major steps, these includes understanding your depression, improving your life, and developing healthier habits. Follow this steps, it will lead us to right way and we will never go wrong. It is definitely challenging because the things that can help you the most are the things that is the most difficult to do. Hard work, patience and perseverance is badly needed. Start by setting small goals, and within that, you’ll build something. It is difficult to do, but it is not impossible. All of your hardships can return to something better. Always think positively so you can go along until you’re recovered already. Overcoming depression have three major steps, these includes understanding your depression, improving your life, and developing healthier habits. Discussion Understanding your depression Understanding your depression is the first major step to overcome depression. You need to recognize first if you are suffering from the symptoms of depression. The following symptoms are: if you feel hopeless, worthless, irritated, tired on everything you do even if it is just simple and easy, and bored on things you love the most. If you eat a lot or lost your appetite, having sleepless nights or excessive sleep, choosing to be alone rather than having social interaction with others and thinking of suicide. If you are experiencing these symptoms, you are prone to depression (Serendipitee, Bawens, Jeff, 2014). If you experienced those symptoms of depression, then go to a doctor and ask for help. Doctors can also recognize if there are health problems or medical causes that can trigger depression like illnesses, genetic causes, and addiction to drugs or alcohols. Illnesses like anxiety disorder can cause you depression because it is a mental disorder and the feeling of worry and fear are constant. Genetics can also cause depression because if someone in your family that is your first degree relative who has depression and left untreated, it has a greater chance that you can suffer depression. It can also pass through your blood or genes. However, most of the people who have depression is not because of family history. Addiction to drugs can also cause depression because of its side effects. Taking drugs or even drinking alcohol won’t help you overcome depression but rather it will worsen it. Maybe when you’re taking or drinking alcohol you’ll forget your problems but af ter that, you’ll think of your problem again. You’re just wasting your time and even your money (Serendipitee, Bawens, Jeff, 2014). If you consulted your doctor and you have decided that you will take, or won’t take any prescription drugs, it is better to search also for a cause that makes you depress, so that you can be alert to prevent those events happen in your life. Here are some events that can worsen your depression: having a fail romantic relationship, trouble in one member of your family, failure on your courses, feeling unhappy and worthless on your job, feeling uncomfortable with your environment, and having financial difficulties. Having a conflict with your partner or with one member of your family can cause depression because you’re not okay. You’re throwing words that can hurt each other. You’re angry that’s why, negative thoughts lead you’re fight. You don’t think about the better way for you to be okay but rather, you think of thoughts that deepen your fight. Pride of each other overrules. Until it came to the point that you hurt each other physica lly and emotionally. After the fight, you’ll remember all the things that your partner or family member did and said, and you’ll feel so down, insulted, bad and you think of negative thoughts like he/she will break me up, we won’t see each other again and he/she might find other better than me. It is usually happening that after the fight, you don’t have communication, but not permanently, and that is added to cause you depression because you’re going to miss him/her and be worried. Failure on your courses can cause depression because the idea of failing is hard to accept. You’ll think that your parents will be angry at you and then you might start comparing yourself to others that pass the course. You’ll feel weak, sad, down and worthless. You might lose your interest in studying and start rebelling. It is also the same if you feel worthless on your job. Experiencing financial difficulties can cause depression because you’re h aving problems in terms of money. Financial problem is the major stressor in our life. And all of us believe that, money is so important in our lives. If you don’t have enough money, you can’t support your basic needs and you can also stop schooling. And it is literally a big impact in our lives. It can also make you stress because of the deadline payment of bills, if you fail on paying it, you’ll have no supply of electricity and water. The demand of the lender wherein you borrow money can also make you stress, if you don’t pay on its due date, you’ll have a bad record and maybe he/she won’t lend money to you again. It can ruin your life and you’ll feel so weak, bad, down, and sometimes, others think of suicide (Beyondblue, n.d.). Styron begins his story in October 1985 when he flies to  Paris  to receive the prestigious  Prix mondial Cino Del Duca. During this trip, the writers mental state begins to deteriorate rapidly. Using a mix of anecdotes, speculation, and reportage, Styron reflects on the causes and effects of depression, drawing links between his own illness and that of other writers such as  Randall Jarrell,Albert Camus,Romain Gary, and  Primo Levi, as well as U.S. President Abraham Lincoln  and activist  Abbie Hoffman. Styron connects the onset of his depression with his sudden termination of his lifelong alcohol use, and argues that his condition was likely exacerbated by careless prescription of the drug  Halcion. His depression culminated in a bout of intense suicidal ideation (though he never made an actual suicide attempt), which led to hospitalization and recovery (Styron, 1990). PARAPHRASE You can write in a journal. Writing in a journal can have peace in your mind. You can write anything about what happen that day. Your journal can be your best friend and listener. You can open what you feel in your journal. But it is better that you’ll write down positive things, so that you’ll never think of negative things. You can also monitor your recovery throughout depression. You can also reflect your improvements in every day (Kloopers, n.d.). Improving your life Improving your life is the second major step to overcome depression. You need to implement some drastic changes. Create a positive atmosphere in your life and start to forget all the negative and undesirable events out of your life. Get rid of unhealthy relationships for you to stop making feel worse. Have a serious talk to your enemy, say all you want to say, let your anger and hatred come out but don’t let them to lead your conversation.. You need to do this so that, there are no bad feelings build in your heart. If you seriously hate your career and studies, it’s time to find and follow what you want. If you can’t stand in your environment with your enemy, find a new place to live (Serendipitee, Bawens, Jeff, 2014). You can also maintain a busy schedule. Keeping yourself busy is also an effective way of overcoming depression so that, you’ll forget things that can make you depress. Distract yourself from overthinking and start to do what you love the most. Entertain yourself. Stay focus on your goals and on what you’re doing. Find a new passion or hobby, so you can have a reason why you wake up each morning. Be active in organizations. Spend time with people who makes you happy. Be generous in helping others because it can increase your self-worth (Kloopers, n.d.). You also need to maintain healthy relationships among your friends and family because it is important. They will help you to cope up with your depression. They will make you feel their unconditional love and priceless support. They are always beside you no matter what happens, that’s why keep in touch with them. Spend time hanging out with them. Have some social interaction. Talk to your most trusted person and open to her your feelings. You can also engage in some social organization, so that you’ll meet new friends and to prevent the sense of isolation. If you know someone that is also suffering from depression, give them advice, help them to get rid of depression and encourage them to follow the steps you’re facing on then think positively (Smith, Saisan, Segal, 2014). Developing healthier habit Developing healthier habit is the last major step to overcome depression. You need to improve your sleeping habits because, it can make a big improvement on your mental health. Getting enough sleep is healthy for our body. Train yourself to start going to bed early and waking up at the same time every day and night. Avoid taking naps longer than an hour because, it can make you feel more tired and make you harder to fall asleep. Avoid also sleeping less than 8 hours because it will lose your energy and you can’t think normally. You’ll have problem in making decisions. Limit food or drinks that contains caffeine because, it will make you harder to fall asleep. Exercise can also help you to fall asleep faster if you finish it at a right time (Healthysleep, 2007). You also need to have regular exercise daily because, it will increase your energy level and decrease the feeling of fatigue. Have a 30 minutes exercise every day and it can have a positive effect on your mood. It doesn’t mean that if you exercise you need to go to a gym a find an instructor. Be practical, just by having a walk and jog every morning is an exercise already. Exercise can also be a hobby or it can be a reason why you are busy. You’ll not just escape from depression but, you can also have a beautiful body figure and be stronger physically (Borchard, 2009). You also need to improve your diet because, it will help you feel less depressed and actively perform your tasks. What you eat has an impact on the way you feel. Don’t skip meals, so that you won’t easily get irritable. If you’re hungry, you’re tired on doing tasks and you’re having a bad mood most of the time. While if you’re fully loaded, you’ll have energy in performing tasks and don’t have a reason to be devastated. Add more fruits and vegetables into your diet, so that it can boost your mood and because it is nutritious. Eat three healthy and balanced meals a day (WebMD, 2005). Challenge negative thinking. If people are negative thinker, they see the world in a negative way. You can’t think right and ignore all the positive things and focus on the negative ones. And when negative people fail, they blame, down themselves and think that it will hold forever. Thinking negative won’t help you, but rather, it can add to your depression. It will be harder for you to recover from depression if you let your negative thoughts surrounds your life. Just think positive and don’t believe to your negative thoughts. This can help you overcome depression and remove the sense of negativity out of your mind (Uy, 2014). References Barbee, J. (1998). Annals of Clinical Psychiatry. Retrieved from Mxed Symptoms and Syndromes of anxiety and depression: Diagnostic, Prognostic, and etiologic issues: www.adaa.org/understanding-anxiety/depression Beyondblue. (n.d.). Retrieved from What causes depression?: www.beyondblue.org.au/the-facts/depression/what-causes-depression Borchard, T. J. (2009). Psych Central. Retrieved from 6 steps for beating depression: psychcentral.com/blog/archives/2009/07/09/6-steps-for-beating-depression/ Buckner, D. (2014). Depression: Statistics, Causes, Signs Symptoms. Retrieved from The Refuge, A Healing Place: www.therefuge-ahealingplace.com/depression-treatment/effects-symptoms-signs Dickstein, M. (2009). Dancing in the Dark: A Great Depression. New York: W.W. Norton Co. Frank, A., Roosevelt, E., Doubleday, M. (1993). The Diary of a Young Girl. Amsterdam: Bantam. Goldberg, J. (2014). Depression Health Center. Retrieved from WebMD: www.webmd.com/depression/understanding-depression-symptoms Grohol, J. M. (2013). An Introduction to Depression. Retrieved from PsychCentral: psychcentral.com/lib/an-introduction-to-depression Healthysleep. (2007). Retrieved from Twelve simple tips to improve your sleep: healthysleep.med.harvard.edu/healthy/getting/overcoming/tips Kenny, D. T. (2014). Depression. Retrieved from Patient.co.uk: www.patient.co.uk/health/depression-leaflet Kloopers, M. (n.d.). Lifehack. Retrieved from Fifteen simple ways to overcome depression and sadness: www.lifehack.org/articles/lifestyle/fifteen-simple-ways-overcome-depression-and-sadness.html Lauren, K. (2013). Teardrop. New York: Delacorte Press. Nordqvist, C. (2003). What is depression? What causes depression? Retrieved from MNT Knowledge Center: www.medicalnewstoday.com/articles/8933.php Orwell, G. (1950). 1984. London, England: Signet Classics. Paterson, K. (1996). Bridge to Terabithia. Virginia: Trumpet Club Special Edition. Serendipitee, Bawens, D., Jeff. (2014). wikiHow. Retrieved from How to overcome depression: www.wikihow.com/Overcome-Depression Smith, M., Saisan, J., Segal, J. (2014). HelpGuide.org. Retrieved from Depression Symptoms and Warning Signs: www.helpguide.org/articles/depression/depression-signs-and-symptoms.htm Staff, M. C. (2014). Treatment and Drugs. Retrieved from Depression (major depressive disorder): www.mayoclinic.org/diseases-conditions/depression/basics/treatment/con20032977 Styron, W. (1990). Darkness Visible. United States: Random House. Team, H. E. (2013). Signs of Depression. Retrieved from Healthline: www.healthline.com/health/depression/recognizing-symptoms#Overview1 Team, T. H. (2013). What do you want to know about depression? Retrieved from Healthline: www.healthline.com/health/depression Uy, M. (2014). 10 Tips to overcome negative thoughts: Positive thinking made easy. Retrieved from Tiny buddha: http://tinybuddha.com/blog/10-tips-to-overcome-negative-thoughts-positive-thinking-made-easy/ WebMD. (2005). Retrieved from Depression and diet: www.webmd.com/depression/guide/diet-recovery?page=3

Thursday, September 19, 2019

Essay --

Gender roles have always been a constant controversy in the world of religion. Women, more so then men, have been trying to gain religious power for the past several decades. Many religions already have gender equality, while others fear the change of gender roles. Gender roles in Christianity vary considerably in today’s age, as they have during the last two millennia. This is especially true with regards to marriage and ministry. Certain roles in Christian religious groups have been restricted to males or females only. For example, in the Catholic and Orthodox churches, men may serve as priests and only males serve in senior leaders positions such as bishop, patriarch, or pope. Women may serve in positions such as abbess. Christianity emerged from patriarchal societies that gave men the power of authority in marriage, society and government. The status of women in early Christianity has been debated in recent years, no doubt driven by interest in the women's movement in Western countries today. Evidence in the New Testament clearly supports women doing many things and having many roles within early Christianity. "Nowhere in the Bible is it clearly and unambiguously stated that women and men are of equal dignity and worth, that women should never be treated as men’s inferiors, that the domination of one sex by the other is a sin, or that the divine takes female form." (Linda Woodhead Professor in the sociology of religion in the Department of Politics, Philosophy & Religion at Lancaster University). â€Å"The rule remains with the husband, and the wife is compelled to obey him by God’s command. He rules the home and the state, wages wars, and defends his possessions †¦ The woman, on the other hands, is like a nail driven into the wall... ...avior. Women, on the other hand, tend to be more caring and more sensitive to others’ discomfort and pain. Although men and women have the same potentials for aggression and warm-heartedness, they differ in which of the two more easily manifests. Thus, if the majority of world leaders were women, perhaps there would be less danger of war and more cooperation on the basis of global concern – although, of course, some women can be difficult! I sympathize with feminists, but they must not merely shout. They must exert efforts to make positive contributions to society.† (Dalai Lama, University of Hamburg 2007). He has very clearly stated that â€Å"if the majority of world leaders were women, perhaps there would be less danger of war and more cooperation on the basis of global concern†¦Ã¢â‚¬  , this reinforces Buddha’s idea on how a society based on equality can benefit everyone.

Wednesday, September 18, 2019

Public Relatons Volvo Case Study :: essays research papers

â€Å"Best Drive in the Game†   Ã‚  Ã‚  Ã‚  Ã‚  In 1996, Volvo Trucks North America confirmed its worst appearance in the company’s 17-year history. Volvo market share had dropped from 11.1 percent in 1995 to 9.1 percent in 1996, and by the end of the year Volvo trucks were ranked sixth among eight.   Ã‚  Ã‚  Ã‚  Ã‚  In order to prove the Volvo truck was the best choice for professional truckers, Volvo made the perfect decision to reach its targeted audience. Research of the day-to-day lives of truckers proved a common interest-Super Bowl XXXII. Volvo became the first truck manufacture to advertise during the Super Bowl. Volvo hired Carmicheal Lynch Public Relations and Carmicheal Lynch Advertising to handle the account. Research   Ã‚  Ã‚  Ã‚  Ã‚  Research revealed the Super Bowl is the most-watched sports event among trucking professionals. More than 60 percent of trucking professionals stop to watch the game. â€Å"Smart Business† was identified as the most sought-after factor to re-build the Volvo name. The CLS research team reviewed articles about the trucking industry, the trucking profession, test drove trucks and collected information about Super Bowl advertising and promotions. Research concluded the targeted audience consisted of three million Class 8 over-the-road truck drivers in North America, 229 Volvo Trucks dealerships, 3,000 Volvo Truck employees and the general public. The research appears to be complete in the sense the product and the client were thoroughly researched and the audience was defined. Objectives 1.  Ã‚  Ã‚  Ã‚  Ã‚  Increase awareness of Volvo Trucks and its VN Series, including the Volvo 770 and the company’s Volvo Trucks Super Bowl spot. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Entrench the desired brand perception of Volvo Trucks as the smart choice for today’s trucking professionals. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Generate trial of Volvo trucks. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Create multiple opportunities for Volvo truck dealers to interact with Volvo customers. The objectives are consistently impact objectives because they represent preferred results of modifying the attitudes and behaviors of targeted audiences. The objectives are not measurable because follow-up surveys and post phone calls were not used in the evaluation portion of the campaign and because the objectives do not give a numerical impression of how much they want to do something. However, the objectives could be measurable because the information gathered in the research portion of the campaign could serve as a benchmark if follow-up methods were used. Programming   Ã‚  Ã‚  Ã‚  Ã‚  The strategy of the Volvo campaign included 5 aspects: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Create a sweepstakes program that generates sales leads and ensures that truck drivers will watch Volvo Trucks’ Super Bowl TV spot 2.  Ã‚  Ã‚  Ã‚  Ã‚  Generate awareness of Volvo Trucks’ involvement in the Super Bowl through media relations and paid advertising

Tuesday, September 17, 2019

How Peace Can be Achieved Essay

Peace could possibly be achieved if all people on Earth became non-judgmental towards each other and accepted each other as equals. In addition, everyone’s spiritual beliefs, their faith, should be respected, whether they choose to believe in a higher power, or not. Believing in a higher power, in itself, does not guarantee peace because more people have been murdered in the name of God than for any other reason in all of historyPeace is a state of harmony characterized by the lack of violent conflict and the freedom from fear of violence. Commonly understood as the absence ofhostility, peace also suggests the existence of healthy or newly healed interpersonal or international relationships, prosperity in matters of social or economic welfare, the establishment of equality, and a working political order that serves the true interests of all. In international relations, peacetime is not only the absence of war or violent conflict, but also the presence of positive and respectfu l cultural and economic relationships. Peace is something which is vastly misinterpreted and misrepresented in today’s world. Everyone has their own perceptions about it†¦out of which only a small portion actually come near in addressing ‘peace’. In my personal opinion peace isn’t just a cleaver way of showcasing your imposed superficial friendliness while brewing up violent tendencies from within !As is highlighted by India’s relations with Pakistan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦in formal terms we are at peace since the kargil war of 1999†¦.but reality rests in a completely different sphere. I believe peace is not just stopping wars†¦its something more†¦.it’s the victory of reality over virtual superiority, the realization that everyone in the world is nothing but equal. It means to give the due share of respect to everyone’s opinion and thinking before putting your ideas into action. It means forgetting all what happened in the past†¦ hoping and believing that a better day, a better future is possible. This world has seen so many of the traumatizing atrocities in its lifetime ,as we become aware of our mistakes in the past it becomes the duty of each of us as individuals and as youth to change all this and create a better place for our succeeding generations †¦and yes we can do it! I would begin this article with a story of an ancient Indian King who was obsessed with the desire to find the meaning of peace. What is peace and how can we get it and when we find it what should we do with it were some of the issues that bothered him. Intellectuals in his kingdom were  invited to answer the King’s questions for a handsome reward. Many tried but none could explain how to find peace and what to do with it. At last someone said the King ought to consult the sage who lived just outside the borders of his Kingdom: â€Å"He is an old man and very wise,† the King was told. â€Å"If anyone can answer your questions he can.† The King went to the sage and posed the eternal question. Without a word the sage went into the kitchen and brought a grain of wheat to the King. â€Å"In this you will find the answer to your question,† the Sage said as he placed the grain of wheat in the King’s outstretched palm. Puzzled but unwilling to admit his ignorance the King clutched the grain of wheat and returned to his palace. He locked the precious grain in a tiny gold box and placed the box in his safe. Each morning, upon waking, the King would open the box and look at the grain to seek an answer but could find nothing. Weeks later another sage, passing through, stopped to meet the King who eagerly invited him to resolve his dilemma. The King explained how he had asked the eternal question and this sage gave him a grain of wheat instead. â€Å"I have been looking for an answer every morning but I find nothing.† The Sage said: â€Å"It is quite simple, your honor. Just as this grain represents nourishment for the body, peace represents nourishment for the soul. Now, if you keep this grain locked up in a gold box it will eventually perish without providing nourishment or multiplying. However, if it is allowed to interact with the elements – light, water, air, soil – it will flourish, multiply and soon you would have a whole field of wheat which will nourish not only you but so many others. This is the meaning of peace. It must nourish your soul and the souls of others, it must multiply by interacting with the elements.† Peace-a small word with a deeper meaning attached to it†¦Ã¢â‚¬ ¦different interpretations, different perspectives and different understandings yet the meaning is one but for one’s own self. Setting a yardstick about what peace means to you is your own way of looking at it. When I hear this pure, magical word the first thing I see is a satisfied soul and not just a quiet that has prevailed. But when quiet prevails, it maybe for mourning a death or even remembering someone great or just a quiet night sleep. And as Oscar Romero says- Peace is not the product of terror or fear. Peace is not the silence of cemeteries. Peace is not the silent result of violent repression. Peace is the generous, tranquil contribution of all to the good of all. So peace implies as something quiet yet good-from within and for something outside†¦.. Stillness is one of the most important attribute of peace and not just it leads to a quiet environment around but makes us quiet from inside. To obtain this peace is not easy. There is a constant fight going on inside you†¦.. White versus Black, Good versus Evil and when we obtain control over our ourselves we can win this war. Consequently, when good prevails over evil within us, can we spread peace to our external elements. Peace comes from living in the moment and looking for the good in others. Peacefulness comes from facing our fears and letting them – trust that things will turn out all right. While it is true that the world has become so complex and so technologically oriented that individuals no longer believe that they count or that they can do anything to affect world events, it is precisely the oppos ite. For only when individuals take total responsibility for their own lives, find within themselves calm and power of ‘good’ and live in peace with their neighbors and environment, only then will forces be set in motion that will eventually bring about world peace. Nations go to war, often quoting peace as the reason. We must realize peace is a journey, not an end. Yet, in our efforts to obtain peace, we often do the most unpeaceful things. Instead of seeking inner peace, we seek to enforce peace on others. And that just doesn’t work. Peace is a gift you can give to others and to yourself. If you seek peace with a sincere heart, you can find it. Peace has the power to move mountains. Mahatma Gandhi had spread peace to the world and this was his power or else how could a frail man like him get India its freedom and Indians their rights. The quality of life depends not upon external development or material progress, but upon the inner development of peace and happiness. We all wish for world peace, but world peace will never be achieved unless we first establish peace within our own minds. Without inner peace, outer peace is impossible. We can send so-called ‘peacekeeping forces’ into areas of conflict, but peace cannot be imposed from the outside with guns. Only by creating peace within our own mind and helping others do the same can we hope to achieve peace in this world. We can see from this that if we want true, lasting happiness we need to develop and maintain a special experience of inner peace. The only way to do this is by gradually  reducing and eliminating our negative, disturbed states of mind and replacing them with positive, peaceful states. Eventually, through continuing to improve our inner peace we will experience permanent inner peace, or ‘nirvana’. Once we have attained nirvana we will be happy throughout our life, and in life after life. When a baby is born, he is innocent and believed to be the purest form of god in this materialistic world and when he dies he ‘Rests in Peace’. The unpeacefulness is in betwee n these two stages of human life as he gets trapped in the materialistic trap of this world†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ So, look for peace in you and not when no two nations are at war, or when you are relaxed because you are your biggest challenge and once you win over the evil inside you, no matter whatever happens outside you, you will surely be peaceful†¦Ã¢â‚¬ ¦. â€Å"There is no way to peace; peace is the way.† – MAHATMA GANDHI Peace is a term that most commonly refers to an absence of aggression, violence or hostility.peace such a beautiful word. A word that makes us feel relaxed thinking about those beautiful white doves.When we come to imagine it we see the best of both worlds.A place close to nature and a place where happiness i sthe environment.But that world seems to remain a dream now! We talk about global peace and hold terrorism as the culprit.But think. when we cannot even keep peace with our ownselves , how can we talk about peace at such huge levels? We fight with people , our loved ones for reasons completely unnecessary. It takes less than a second to burst out in anger, doesn’t it? There the irony lies. What we must learn as the first step towards peace is SELF PEACE.. inner peace refers to a state of mind, body and mostly soul, a peace within ourselves. People that experience inner peace say that the feeling is not dependent on time, people, place, or any external object or situation.When we learn to remain at peace with ourselves we will be at peace with the rest of the world. Now talking about peace at international levels.. We all know how terrorism threatens the very roots of peace. but that does not sem to be the only culprit. since the time nuclear weapons have arrived thw world has not seen peacve and never will unles we make a conscious effort to stop threatening the world with our nuclear power. The most important thing to remember when we talk about peace is love.Love and peace are inseparable.We cannot have one without the other.With love achieving peace becomes a cakewalk. Whether it is inner peace or peace anywhere across the globe, love  is the basis. love yourself and you shall attian inner peace. love others and you shall be at peace with all. To achieve peace at the global level, we also give NOBEL PEACE PRIZE.The prize has often met with controversy, as it is occasionally awarded to people who have formerly sponsored war and violence but who have, through exceptional concessions, helped achieve peace. With the basic ideas of peace in mind and conscious efforts towards achieving it in our daily life ,I hope we achieve our aim of global peace one day. â€Å"When the power of love overcomes the love of power , the world will know peace.† What peace means to me†¦ In a country, Peace is a term that most commonly refers to an absence of aggression, violence or hostility. Peace isn’t the absence of violence but rather the presence of justice. In a society, peace happens when different desires are in one agreement. Peace is based on many things, culture, education, family values, experience, & history (to name a few) but the basis is the same—-to co-exist without war, killing, & overpowering a fellow being. According to me, Peace is the feeling that all’s right with the world. When everyone around me in my family, my friend circle and my neighbourhood is happy, eager to love, accept and relate†¦ I feel at peace. Also, to me it means following what my heart says and sharing mutual trust and respect for people around me. However, in today’s world, peace and harmony face various threats. Terrorism, regional imbalance, economic disparity, and social inequality are some of the factors which threaten peace today. We all are so engrossed in our busy lifestyles and yet want our lives to be peaceful. We expect that peace to be omnipresent but what we need to realize is the fact that if we want peace- we have to live peacefully, love everyone, forgive, forget, etc. . It’s not enough to stand around asking if world peace will ever happen because that won’t do anything. Actions speak louder than any words. If everyone starts living the peaceful, loving way, things will change. But someone has to start and lead by example. Mahatma Gandhi once said â€Å"You must be the change you wish to see in the world.† We can’t rely on anyone else to do this. We have to do these ourselves. Acceptance, compassion, and tolerance are the foundation of peace. Mahatma Gandhi showed that peace ends  suffering and oppression, not by warring against an enemy but by bearing witness to wrongs and allowing sympathy and common humanity to do their patient work. Nelson Mandela and Mother Teresa lived different aspects of peace, which was proven to be a viable way to achieve great things. In the end, I would like to conclude by presenting this touching poem I found on net, which describes that peace takes the form we give it. The preamble to the United Nations Charter sums up the existential dilemma of today: â€Å"Since wars begin in the minds of men, it is in the minds of men that defences of peace must be constructed†. The challenge today is in creating peace, and not in appreciating peace as a concept. And this cannot be done  if we keep concentrating on destruction. It is time now to literally construct peace. But Peace is not just a feeling or a state of being. It is not just something that one would achieve only during long hours of prayers or meditation. And it is certainly not end-of-war alone. Peace is life itself. It is our original religion. Peace, therefore, is a natural instinct and if we wish to construct a peaceful world, then all we’ve got to do, is to let it manifest in our lives. Paradise is called so not just because it is believed to be a place of scenic beauty it is also where the divine virtues of love and peace prevail. To achieve peace, three things have to be borne in mind: that peace is our natural religion; that all that we do affects those around us; and that to recharge our pure energies, we need to connect to the Supreme Source. A life operating on these three laws of peace will tangibly transform everything to a peaceful state and recreate the one culture that we all wish to re-establish in the world – that is, the culture of peace. War and terrorism have cast their shadow on the world. Most world leaders, international organisations and so-called peace summits tend to define peace in the shadow of war, as ‘a situation where there is no war â€Å"between nations. By defining light as the ‘absence of darkness â€Å"or, life as the ‘absence of death†, we assign greater importance to the powers of darkness and death, or in the case of peace, to war, rather than peace. Peace is desirable, as is striving for peace. We agree that peace-marches and war protests have a place in this world, and unfortunately so does war. One man’s war is another man’s peace. To achieve peace, three things have to be borne in mind: that peace is our natural religion; that all that we do affects those who surround us; and that to recharge our pure energies, we need to connect to the Supreme Source. A life operating on these three laws of peace will tangibly transform everything to a peaceful state and recreate the one culture that we all wish to re-establish in the world – that is, the culture of peace. This is the way of peace: Overcome evil with good, falsehood with truth, and hatred with love. The way of peace is the way of love. Love is the greatest power on earth. It conquers all things Messengers of Peace by LAKSHMISRINIVAS We the messengers of peace With a message for peace on earth For peace we pray in distress This virtue we yearn to harness chorus Peace in the human heart Peace on human face Peace as human dress Peace for the human race Hate is strong and peace fragile Is what we often fear That wrong shall fail and right prevail Is our message loud and clear chorus Peace in the human heart Peace on human face Peace as human dress Peace for the human race As Martin Luther King has said â€Å"I have a dream†. So do I, a dream that one day peace prevails on Earth. No person cuts a brother’s or a sister’s head, no violence, no one feels unsafe to walk around, no bombs, no terrorist and there is a sense of understanding and love all around. â€Å"lokah samasta sukhino bhavantu† (May all beings everywhere attain happiness & freedom.) Observe all around. What is the best thing that this creation has ever produced? Mountains, trees, animals, birds no, it’s the human beings. We are the once in the world who have a sense of discrimination or in Hindi â€Å"Vivek† and what use are we making of that wonderful mind which the nature has bestowed upon us. Making a master plan to attack Mumbai or World trade  Centre would certainly not the best use of mind. Come on think of it. What is it that these people want? Are they fighting for religion? Then I would say that these people have not understood the true meanings of the holy books which they pretend to have read. If someone throws a stone at a temple, a mosque or a church, we run after that man like dogs with swords in our hands to kill him. But are these temples, mosques, churches real? Why would God want to reside in places created by human beings for Him. He will live in the best designed creation of all. He lives in us! And we do not think even for a moment to cut another person’s throat just because he insulted a religion. No religion teaches to fight. It’s us who have interpreted these religions as per our convenience that we believe that we are the saviours. That insecurity, which is a result of all these attacks and bombs blast have started to creep in. My mother says, â€Å"do not go to a crowded place on Saturdays or Sundays†. At every moment there is a sense of fear that some where or may be at our place, there will be a nuclear attack and nothing will be left. Just even thinking that what are these morons upto, create a feeling of disgust, horror, anger and at the same time ‘pity’. Yes ‘pity’ is the right word. I pity these people and look down upon them as they do not even know the real purpose of this creation. They have their own concepts of religion, place and living life which are far from the actual meaning. They are no more than a unwanted group of parasites which have their own world and want to conquer our world. An insecticide must be created for these people because in my opinion, they won’t change with talks. Their minds are corrupted till the roots that even sitting in a world summit where we invite all the terrorist leaders to talk and discuss ‘what the hell is there problem ?’ and making settlements won’t do any good. ‘An ostrich dugs its head inside the earth’s surface and thinks that the danger is off because it is not visible.’ We cannot afford all this. I feel sad when I say that all these terrorists must be given a taste of the fear which they have caused on the society ,but what else can we do?†¦.give in to their demands and create a world full of people who do not have any moral or civil sense. When a disease is inflict ed upon ,one needs to take a bitter medicine or the disease won’t go. And after all this I pray in future that I sall never see a war on earth. â€Å"OM dhyauH shaantiH Antariksha shaantiH aapaH shaantiH AushadhayaH shaantiH vanaspatayaH shaantiH visvedevaaH shaantiH shaantireva shaantiH saa maa shaantiredhi OM shaantiH shaantiH shaantiH† (May there be peace in heaven, may there be peace in sky, – may there be peace on the earth, may there be peace in waters – may there be peace in herbs, may there be peace in vegetations – may there be peace in all the Gods, may there be peace in entire Bramha (creation) – may there peace everywhere, may there be peace and only peace, may that peace embrace me. OM !! Peace Peace Peace))) All the world over people crave for peace. The leaders and politicians of the world are trying to achieve world peace. But many difficulties come in the way. There is fear and suspicion among nations. Russia suspects the motives of American. America likewise does not trust Russia. Pakistan says that it is afraid of India. That is way she is aiming herself with latest weapons. Some countries are very much advance in science. Their economic condition is far superior to that of others. Such countries want to dominate weaker countries. They exploit them. This creates tension and other conflicts break out here and there. While peace has been established in Vietnam, the Middle East is still the danger spot of the world. Indian and Pakistan are still not on friendly terms. Local wars in these areas can lead to a world war any day. Narrow patriotism, religion fanaticism and military pacts also come in the way of world peace. Some countries want to capture the markets of the world for their trade. This causes unhealthy competition. The possibilities of World War are thus increased and those of peace minimized. Apart form this, there is the questions of ‘black and white’. The white people hate ‘black’ men. This hatred creates difficulties in the way of the establishment of peace. It is said that voice of the people is the voice of God. Nowhere in the world people want war. They are fed up with it. The desire for peace is supreme in their hearts. So ways and means must be found for persevering world peace. Following ways may be suggested to ensure everlasting peace in the world. First, there must be disarmament. Powerful countries should give up the race of arming themselves and their friendly countries to the teeth. The manufacture of deathly weapons should be  stopped. This will create a feeling of security. There will be faith instead of suspicion among the various countries of the world. Secondly, big counties should not only accept the principles of ‘Panch Sheela’ in theory, but should follow them strictly in practice. These are the five principles of international conduct given to the world by our late Prime Minister Nehru. World peace can be secured only by their observance in practice. Thirdly, peace can be established only of the U.N.O is allowed to work smoothly. All the nations of the world must respect its decisions. Problem should be solved amicably through this agency. The destiny of the world rests in the hands of its leaders. They should unite to achieve this aim. The power of science should be used for human welfare alone. Scientist should put a check on its use for destructive purposes. The people and the politicians should unite and work for world peace. With the disintegration of the Soviet Union, the danger of a third world war gas come to an end. Regional security system are being worked out. These are happy sings which indicate that good sense is drawing on the leaders of the world Terms for Nuclear Ban Treaty are being discussed by the nuclear powers. This is a good sign for world-peace. But the U.S.A has grown all powerful. It is increasingly playing the role of the policeman of the world. This tendency is a dangerous one. It must be crushed in the very beginning .

Monday, September 16, 2019

Comparison between devised play and Hot Money Essay

For our second scripted play we had to perform the farcical comedy ‘Hot Money.’ This comedy is about two unintelligent bank robbers who get lost and end up finding themselves in a rundown manor. The Lord and Butler of the manor arrive home to find a suitcase of money and they both scheme to take it. The play ends with the blowing up of the house and money. My contribution to the performance was as the Butler, ‘Phelps.’ I contributed to the main farcical comedy of the piece mainly through my actions. I stay in role throughout the piece even when the audience found parts amusing. The main similarity between ‘Zoolander’ and ‘Hot Money’ is that they are both comedies and for the purpose of entertaining people. However ‘Hot Money’ being a farce made the play more extravagant and unlikely situations to happen. It had broad physical humour, and deliberate absurdity and nonsense. An example of this is when the house is blown up with Phelps inside; although the house has blown up I still remain unharmed. ‘Zoolander’ also contained elements of a farce as it is a parody it imitates another work in order to ridicule, ironically comment on, or poke some affectionate fun at the work itself. For example when Derek ‘Zoolander’ imitates the stereotypical male model of the 21st century. ‘Hot Money’ was set in the 1920’s however we performed the play as a whole with the characters more stereotypical of people’s views rather than how the characters would have been in the 1920’s. This made our play was appropriate for any time period between the 1920’s and now. However ‘Zoolander’ is a modern film set in the 21st century and a parody of male fashion models and the people who work within that industry. There are also similarities in the themes of the plays. For a start both plays contain characters that are essentially making fun of themselves unintentionally. However, one of the differences is that the society of ‘Hot Money’ ranges from the lower class stereotypical bank robbers to the very upper class Lord of the Manor, with these vastly different worlds of rich and poor both depicted in the play it meant that the audience could be amused by people who are higher up in society than them and people who were also lower down. In contrast, the society of ‘Zoolander’ is, at its richest level. It contains rich male models, prime ministers and the fashion designer Mugatu. However the richness and upper-class of these characters contrast with their own stupidity and self humiliation. As ‘Hot Money’ is set in the outskirts of London all the characters within this play are Londoners. The lower class had the cockney accent of 1920’s and the upper class characters had an aristocratic accent. In contrast, the society of ‘Zoolander’ is of the typical Americans as it is set in New York, America. ‘Zoolander’ being a film has had many retakes and editing, this makes the film seem more polished and perfected than our play, ‘Hot Money.’ These retakes and editing make the film seem more effective and amusing to watch to an audience. However as we were not able to retake or edit any of our play as it was performed live, this may have affected how effective it was to an audience but on the other hand as it was performed live it may have made the play seem more effective as people prefer to watch things live than on a television screen. There are many differences and similarities in the characters represented in ‘Hot Money’ and ‘Zoolander.’ Both contain characters which are comical to an audience, unintelligent and make fun of themselves unintentionally. The stupidity of many characters including Derek ‘Zoolander’ in ‘Zoolander’ and Bert in ‘Hot Money’ are represented by their slow speech and length of time to react to other people and to react to happenings around them. However ‘Zoolander’ does surprisingly contain sharp witted characters such as Mugatu characterised by there quick come backs and intelligence. ‘Zoolander’ is very affective to an audience although as it is very over the top not all audiences may find it amusing, this is also true for ‘Hot Money.’ In conclusion to this essay, I would like to say that I have learnt a lot about the difference between the two different comedies and the difference between a film and a play. At first there seemed to be a big difference between a farcical comedy and a parody but now I can there are many similarities as well.

Sunday, September 15, 2019

Importance of breakfast Essay

Wonder why your mom is behind you everyday insisting on having breakfast when you leave for college, school or work? Well she is right. Breakfast is important for each one of us. Let’s find out how? Breakfast which literally means breaking an overnight fast is the first meal of the day. This is the most important meal of the day. According to Ayurveda as well, food is digested best in the morning. Thus, heavy food stuffs like paranthas, laddoos, etc. can be had in the morning. This is because body is constantly using up energy during night for important body functions like pumping blood to all the parts of the body, breathing, etc. Our body is starving the entire night while we are sleeping and using up stored energy for performing the vital functions. Hence, fueling body early morning is extremely important to maintain adequate blood sugar levels and prevent the body from fatigue and tiredness entire day. Breakfast is extremely important for children and adolescents, as children who have a proper breakfast are more likely to have better concentration, problem solving skills and better coordination than children who skipped breakfast. Breakfast eaters are at a lower risk of gaining weight compared to those who skip breakfast. This is because breakfast reduces hunger throughout the day and these people make better choices at lunch and other meals. On the contrary, people who skip breakfast thinking they can save a few calories tend to eat more at lunch and other meals leading to weight gain. The last meal for us is dinner and the difference between dinner and breakfast is nearly twelve hours. A person who skips breakfast, for him, this duration extends up to 16 hours approximately. Our body is constantly at work and needs energy for the same. If we extend the difference between our dinner and next meal, chances are there that we might get fatigued and tired early. This affects the quality of work we do. Hence for this, breakfast is needed. Research says that people who eat breakfast have healthier diet overall. They eat healthy and make healthier choices. Those who consume breakfast cereals consume more vitamins and minerals needed for body function. Breakfast also plays a role in improving mood as complex carbohydrate cereals have a positive effect on mood. Research published in American Journal of Clinical Nutrition states that â€Å"breakfast omission is associated with an increased risk of Type 2 Diabetes in men.† Having seen the benefits of breakfast, let us check out some healthy breakfast options: †¢Oats in milk with apple. †¢Egg white omellete with chapatti and orange juice. †¢Moong cheela and milkshake. †¢Cottage cheese (paneer)/sprouts parantha with lassi (low fat and sugar). †¢Broken wheat dalia/lapsi and buttermilk alongwith a fruit. †¢Oil free ragi idli/dosa with sambhar alongwith a fruit. Breakfast provides essential nutrients so that you can start off your day well and stay energetic throughout. Skipping breakfast will have detrimental effect on health in the long run. So, eat your breakfast wisely and stay energetic! Do you know that breakfast is the most important meal of the day? A good breakfast provides the nutrients that people need to start their day off right. Studies show that children who eat a good breakfast do better in school than children who do not. Studies also show a link between participation in the School Breakfast Program and improved academic performance and psycholsocial behavior. Children who eat a good breakfast tend to perform better in school, and have a better attendance and decreased hyperactivity. Children who don’t eat breakfast tend to perform not as well, and also tend to have behavior problems such as fighting, stealing, and not listening to their teachers (Dr. Ronald Kleinman, Harvard Medical School). The School Breakfast Program provides a nutritious meal to children who might otherwise not eat breakfast, and is designed to provide children with one-fourth of their daily nutrients. This program offers fruit, cold cereal and milk daily, and some Coldwater Schools buildings also offer a variety of hot dishes like breakfast pizza, pancake wraps, and oatmeal. If your child eats breakfast at home, choose a breakfast with milk, fruit and cereal(grain product). These three foods can provide for a good breakfast. Eating a healthy breakfast does not need to take a lot of time. In the next column you will find some quick and healthy breakfast ideas. The importance of breakfast Everyone knows that the key to successful weight loss is a combination of regular exercise, healthy eating and a positive mind. There’s no point working out five days a week if you’re going to give in to temptation and inhale three kebabs and a packet of Tim Tams when you get home. Healthy eating doesn’t necessarily mean dieting, it refers instead to eating sensible, balanced amounts of the right foods at the right times – and that includes a good breakfast. There’s a reason why people have said for many years that â€Å"breakfast is the most important meal of the day†. After six, seven or eight hours – if you’re lucky – of sleep, your body and brain need some fuel to power and prepare them for the day ahead. Like a car, you can’t run on an empty tank, you need some petrol. It’s a well known fact that people who eat breakfast lose more weight than people who don’t and this is  due to several reasons : 1.Breakfast provides the energy your body requires in order to perform activities. Therefore, you’re not so tired and can do more. 2.It kickstarts the body into producing the enzymes needed to metabolise fat, helping to shed the pounds. 3.Eating a good breakfast keeps you full for longer and may make you less likely to reach for snacks. In addition, breakfast is generally good for you. Those who eat breakfast are 50 per cent less likely, according to US researchers, to have blood sugar problems. Consequently, they have a decreased risk of developing diabetes or having high cholesterol levels which could lead to heart disease. Also, some breakfast foods such as grains, seeds and dried fruit provide vitamins and minerals that are hard to find in other foods. People who don’t eat breakfast often complain that it’s â€Å"too early† to eat or that they don’t have time in the morning. Paltry excuses! Ways to rectify this include not eating too late the evening before, going to bed earlier or eating breakfast on the train/ bus on the way to work. Who wouldn’t want to eat breakfast with such an array of delicious morning munchies options available? Uninspired? Try some of these: Make your own muesli by toasting some oats, then adding seeds, nuts and fruit as desired. Slice a banana on top, garnish with blueberries and pour on some yoghurt . This high fibre option will keep you full until lunchtime and the nutrients derived from the seeds, nuts and fruit will do all sorts of good. Alternatively, how about blasting lots of lovely fruit up into a smoothie, which you could drink on the way to work? Smoothies are far more filling than you might imagine and allow you to be really creative. Experiment with flavour combinations, thin out a little with water, milk, fruit juice or low-fat yoghurt and enjoy. For traditionalists, two slices of wholemeal bread with a scraping of butter and some Vegemite or a bowl of whole-grain cereal is fine. Top with honey or dried fruit for sugar and splash over some semi-or skimmed milk to reduce the refined sugar and fat content. To say breakfast is the â€Å"most important† meal of the day underplays how significant it really is. Providing energy, nutrients and warding off chronic conditions, can you really afford not to eat it? mproved Grades Eating breakfast can improve cognitive performance, test scores and achievement scores in students, especially in younger children. According to  a study published in the journal â€Å"Archives of Pediatrics and Adolescent Medicine,† students who increased their participation in school breakfast programs had significantly higher math scores than students who skipped or rarely ate breakfast. As an added benefit, the group of students who increased breakfast participation also had decreased rates of tardiness and absences. Increased Concentration Students who eat a low-glycemic, balanced breakfast may have better concentration and more positive reactions to difficult tasks than students who eat a carbohydrate-laden breakfast. According to research published in â€Å"Physiology and Behavior,† students given a low-glycemic breakfast were able to sustain attention longer than children given a high-glycemic breakfast. Children following the low-glycemic breakfast plan also had improved memory and fewer signs of frustration when working on school tasks. Try old-fashioned oatmeal with a handful of walnuts or some scrambled eggs with spinach, peppers and a sprinkle of cheese. Weight Maintenance Eating breakfast regularly may also help students maintain a healthy weight. According to a study published in â€Å"Public Health Nutrition,† children who skipped breakfast in the morning were more likely to overeat and have a lower overall diet quality than children who ate breakfast every day. This led to increased body mass index, or BMI, measurements. Considerations While eating any breakfast is better than skipping breakfast altogether, some choices are better than others. Carbohydrate-only breakfasts, such as bagels and toast, can give energy for one to two hours, while complete breakfasts that contain a balance of protein, fat and carbohydrates can keep blood sugar levels steady for hours, according to MealsMatter.org. Try some toast with peanut butter and a piece of fruit or cereal with milk and glass of 100 percent fruit juice. If you have time, make an omelet with cheese, broccoli and some turkey bacon.

Saturday, September 14, 2019

Case analysis for Hyundai Card Essay

As a latecomer in Korean credit card market, Hyundai Card has gradually increased the market share since it entered the business in 1999. With its tie with Hyundai motor group, the company branded itself as â€Å"Hyundai M Card†. It started off by attracting buyer to consider using the card to purchase Hyundai automobile by offering discount. In later stages, the company has adopted the customer segmentation strategy to diversify its target groups of clients. With the emphasis on market segmentation based on different groups of card holders, utilizing clients’ card usage data, it has led to the unique customized service via alphabet card marketing activities. The strategy has led to great success, Hyundai Card received a Number One ranking in the Korea’s National Customer Satisfaction Index. The Korean credit card market has experienced a period of overheating due to a rapid expansion in the number of cards, reduced standards for issuing cards, etc. However, in recent years, Korean government has tighten up the policy in the credit card industry, and it results in lower % returns for the card issuer. The market has become saturated, consumers are having too many different options in card for different needs. But the fact is that most people are only using 1 or 2 cards, and the rising cost of operating business also presents an area of concern for major card player like Hyundai Card. Background Hyundai Card is a credit card company in South Korea. Hyundai Motor Group and GE Capital are two of their largest shareholders. The company entered the credit card business in 1999 through the acquisition of Diners Card as a subsidiary. In 2001, the card’s name was changed to â€Å"Hyundai Card†. Credit card business in South Korea is a competitive market. According to a report of The Economist, Korea has the equivalent of 4.4 cards for every  member of the labor force. And Koreans made frequent transactions with credit card, on average, each Korean swipes card for 129.7 times in 2011. That number has well exceeded Americans (77.9) and Canadians (89.6). Hyundai Card is the fourth biggest credit card issuer in South Korea. As per stats in May 2007, it captures a 9.96% share of the market. The Korean credit card market is led by Koomin (16.21%), LG (16.08%), Samsung (12.33). Among the major players in the credit card market, Hyundai is considered as a latecomer. Current Situation Hyundai card has continued to increased its market share in the competitive Korean market. As per stats at the end of 2012, Hyundai Card had a market share of 14.3%. And Hyundai Card has also received a good market reputation being ranked as Number One in the Korea’s National Customer Satisfaction Index. Critical Marketing Issue The credit card industry has underwent an adjustment period. Credit card company experience a growth in the number of late payment and bad debts. And the card market has become saturated, as there are too many card products in the market, which card caters for different need. In fact, most card holder only uses 1 or 2 credit card to purchase. Another is the political factor of the tightening government policy, it has also present a problem to card issuers as they are having lower % of return in the business. In 2012, the government barred card companies from extracting higher fees from smaller merchants. And it also make it easier for customer to compare interest rates across products and harder for less credit worthy borrowers to spend beyond their means. As a result, many card issuing companies started to cut the budget and become more conservative in doing their card business. Alternative Solutions 1. Try to move out of the business by selling it to a suitable buyer Pros: If the company can find a suitable buyer and sell the business at a good price, once and for all, the company does not need to face the problem in the market. The proceed of selling the business may help raise substantial fund capital and enable the company to invest in other business with higher return. Cons: With the end of the credit card business era, Hyundai may suffer certain degree of reputational loss in the domestic market, people may start to worry about the future of the company, it may cause bigger problem to other core business such as the automobile business. 2. Down size the business by cutting cost Pros: The company can remain as a player in local card business, and the company can allocate additional budget to invest in other areas of business with higher return Cons: With less budget allocated, the company may start to lose the status as one of the four biggest player in Korean card business 3. Stay aggressive in card business but try harder to expand the international market Pros: While the company remains its presence in its domestic market, the company will develop more profit growing point in overseas market Cons: The uncertainty in less mature overseas market may not guarantee profit, it can also lead to unexpected loss for the company Decision Matrix Three options may be good options for different companies. For prestigious  brand name like Hyundai Motor and GE, it is always not a wise choice to come up with a solution with the aim of securing short term profit at the expense of sacrificing the brand equity. As a late comer to the card market, Hyundai card has experienced success by capturing larger market share. And the good reputation of customer satisfaction is also an important asset. Therefore there is no way for the company to sell or downsize their business. With less promising future in the local market, the company should start to concentrate to penetrate into other markets in order to develop more profit growing points and remain as a leading brand name in the credit card business. The company has the experience in automobile business in overseas and relevant expertise in Korean credit card, those are the strength that can help the company to capture the opportunities in those less mature market at the same minimizing the chance of failure. Recommendation Target Markets Mainland China, other developing South East Asia countries Positioning With its tie with the branded name in Hyundai Motor, it should position itself as one of the premium brand in the market. Marketing Mix Elements ( 4 Ps) Price: Should aim at customers at high end with high social status Product: Black and Purple card are issued for high social status people in Korea, it can also be used in other markets Promotion: Seek cooperation with branded companies such as winery, golf club,etc. Try to offer card holder with incentive using the card to purchase Place: Golf club, luxury suites Evaluation: The company should conduct effective marketing survey at least once a year to evaluate the effectiveness of marketing campaign and the overall strategy Conclusion For prestigious brand name like Hyundai Motor and GE, it is always not a wise choice to come up with a solution with the aim of securing short term profit at the expense of sacrificing the brand equity. As a late comer to the card market, Hyundai card has experienced success by capturing larger market share. And the good reputation of customer satisfaction is also an important asset. Therefore there is no way for the company to sell or downsize their business. With less promising future in the local market, the company should start to concentrate to penetrate into other markets in order to develop more profit growing points and remain as a leading brand name in the credit card business. The company has the experience in automobile business in overseas and relevant expertise in Korean credit card, those are the strength that can help the company to capture the opportunities in those less mature market at the same minimizing the chance of failure. Bibliography HyundaiCard’s Marketing Strategy, by Chan Soo Park and Ronald D. Camp II, 2009 Hyundai internet home page (http://ir.hyundaicard.com/ceh/ho/cehho0101_01.hc) http://totalidentity.com/hyundai-card-innovation-growth-activation-rebranding http://www.economist.com/news/finance-and-economics/21589470-it-getting-harder-make-money-worlds-most-prolific-card-users-swipe